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Elizabeth McCormick

TheCEOVerse • Digital Edition

“Most Influential Speaker & Thought Leader to Watch in 2026”

Cover story
Elizabeth McCormick

Dive into the complete magazine profile and explore the story, leadership, and impact behind the individual featured in this edition.

Featured Profile - Elizabeth McCormick

An unconventional route to the center stage

 

Few career paths could have prepared Elizabeth McCormick for the work she does today as directly as her own. Flying Black Hawk helicopters was never part of the plan when she was considering her future. Jewelry design and law had entered her thinking at different points, while other chapters found her working at a pizza shop or navigating life as an unemployed military spouse. None of those experiences appeared to point toward aviation.

Then came the U.S. Army, where McCormick earned her wings as a Black Hawk pilot at a time when women accounted for less than one percent of Army aviators. What followed in the cockpit would become much more than a chapter in her professional history. It became an early education in leadership.

Preparation for the unexpected, decision-making under pressure, trust in the people around her, and the ability to remain focused while conditions changed were all essential in the cockpit. Those lessons would continue to influence McCormick long after she stopped flying.

A medical issue eventually forced an end to her aviation career. The transition was difficult because what disappeared was not simply a job. McCormick was also leaving behind an identity, a community, and a sense of purpose that had become deeply connected to the life she had built. Physical and emotional healing had to come before determining what would come next.

An unexpected foundation for that next chapter was already present in her experience. During the periods when she was not flying, McCormick had managed inventory and procurement for the Army. That experience became the starting point for an eight-plus-year corporate career in supply chain management spanning three manufacturing companies.

Another major change arrived in July 2009, when she was laid off. The timing carried an unusual significance. Around the same period, she had been turning down paid speaking opportunities because she had chosen to focus on her corporate career. With that career chapter suddenly interrupted, speaking no longer looked like a side opportunity. It began to look like the next mission.

That transition ultimately led to Soar 2 Success International.

Her professional journey therefore does not resemble a straight, predetermined line. It has been shaped by changes she did not necessarily choose, yet each one eventually positioned her for what followed. The chapters that once appeared disconnected became part of a larger progression.

The foundation of leadership starts within

 

Accountability, adaptability, and service form the three qualities McCormick places at the center of effective leadership. Together, they shape a philosophy that begins with personal responsibility rather than authority over others.

The principle is captured in FLY, First Lead Yourself. Before asking another person to demonstrate excellence, preparation, or commitment, McCormick believes a leader must first be willing to demonstrate those qualities personally. Leadership, in this sense, begins before a title or position ever arrives.

Adaptability became particularly important because McCormick’s own career repeatedly required it. Aviation gave way to supply chain management, and corporate work eventually gave way to professional speaking. None of those transitions followed a fixed route.

Instead of treating change as a reason to abandon the mission, McCormick learned to recognize changing conditions, adjust her approach, and continue moving forward. Her experience taught her that a plan may change without requiring the underlying purpose to disappear.

Service provides the broader perspective. Influence, in McCormick’s view, carries responsibility. Leadership is not about becoming the most important person in a room. It is about understanding the people being led and using that influence responsibly.

The same principle applies across the scale of her work, whether she is mentoring a single speaker or addressing more than six thousand people. Accountability requires ownership, adaptability requires movement when circumstances shift, and service keeps leadership connected to the people it is meant to support.

Integrity, accountability, and excellence complete that value system. McCormick applies these principles personally and professionally rather than adjusting them according to circumstances or visibility. Integrity means following through on commitments and standing behind decisions. Accountability means owning outcomes rather than assigning blame elsewhere.

Excellence has a direct connection to her military background. Preparation builds confidence, and details matter. The size of the audience does not change that expectation. Whether twelve people are present or more than six thousand, the standard remains the same.

A standard that does not depend on audience size

 

More than two thousand audiences have experienced McCormick’s work, ranging from small VIP gatherings to arenas accommodating over six thousand people. Despite the difference in scale, the preparation behind each engagement follows the same principle.

Every audience deserves attention, energy, and preparation at the highest level.

The roots of that discipline can be traced back to aviation. The cockpit allowed little room for shortcuts and required every mission to receive full attention. That mindset did not remain within the Army. McCormick carried it into business and eventually into professional speaking.

For her, excellence is not a function of crowd size. A smaller room does not justify reduced preparation, and a larger stage does not create a different standard. The responsibility remains to arrive prepared, be fully present, and bring the necessary energy to the people in the room.

Elizabeth McCormick

Three platforms, one purpose

 

Soar 2 Success International brings together three primary areas of work, each creating a different pathway for valuable ideas to reach people.

McCormick’s own work as a motivational keynote speaker represents the first. Her interactive keynote experiences address leadership, motivation, sales, safety, resilience, accountability, and change. The ideas presented on stage are also extended through her books, giving audiences something they can continue applying after an event has ended.

Speaker development represents the second area. Through the Speakers at Sea Cruise and The Velocity Society, McCormick works with speakers at different points in their careers. Aspiring, emerging, and established speakers receive support focused on positioning, visibility, credibility, and bookability.

The third area is Soar 2 Success Publishing. Here, McCormick works with experts, entrepreneurs, coaches, and thought leaders to transform their knowledge into professionally published books.

The three areas serve different needs, but the purpose connecting them remains consistent. Ideas that already have value can create greater impact when there are more effective ways for people to encounter and engage with them.

The moment resilience had to become practice

 

The year 2020 tested that philosophy in a particularly direct way. Approximately ninety percent of McCormick’s previously booked keynote speaking contracts disappeared within a single week.

Her business had been built around bringing people together in ballrooms, conference centers, and convention halls. Suddenly, that entire model lost its footing, while there was no clear timeline for when the industry would recover.

Speaking about resilience was no longer enough. McCormick had to practice it.

Rather than waiting for circumstances to return to normal, she adapted where she could. Visibility remained important. Relationships with clients and meeting professionals continued to receive attention. She kept showing up even when there was little evidence that the industry would soon return to what it had been.

Eventually, organizations began meeting again and the business rebuilt.

That experience gave McCormick a more specific understanding of resilience. Difficult periods are not simply about getting through them. Resilience also means continuing to prepare and create while the difficult period is still happening, even without knowing exactly when conditions will improve.

Credibility is built again and again

 

Professional recognition has followed McCormick’s work, including the Certified Speaking Professional designation from the National Speakers Association. The credential recognizes professional speaking experience, business excellence, and consistent client satisfaction.

Global Gurus has also ranked McCormick among the World’s Top 30 Motivational Speakers, placing her at number thirteen in 2025 and number eleven in 2026.

Her involvement with the National Speakers Association has included leadership roles and recognition through the organization. As a faculty member of the John Maxwell Team, she contributes to the development of more than 68,000 speakers, trainers, coaches, and thought leaders worldwide.

Her body of published work includes 20 books, with Credibility Factor serving as her twentieth.

Recognition, however, is not the measure McCormick considers most significant. The continued trust of organizations carries greater weight, and that trust is reflected in the more than 2,000 audiences she has addressed throughout her career.

Credibility cannot simply be earned once and placed on a résumé. McCormick sees it as something that must continue to be earned through the value a person creates and the consistency with which that person continues to show up.

Elizabeth McCormick

FLY is more than a leadership concept

 

First Lead Yourself, represented by FLY, runs through the different stages of McCormick’s career. Its foundation is straightforward: leadership begins with personal responsibility before external recognition arrives.

A title is not the starting point. Neither is a team or a stage. The starting point is the way an individual manages attitude, choices, preparation, and actions.

Her experiences in aviation, corporate work, entrepreneurship, and speaking have reinforced this belief from different directions. Plans can change, careers can change, and circumstances can change. The response remains one of the areas an individual can control.

McCormick frequently returns to the belief that people who learn to lead themselves first become the kind of leaders others want to follow. That principle is therefore more than a message she delivers to audiences. It is also a standard she expects from herself.

The entrepreneurial example that came first

 

The first lessons behind McCormick’s business mindset began well before she founded a company herself. Her father owned a construction company, giving her an early view of what entrepreneurship looked like in practice.

Running a business meant far more than having a company name or occupying a leadership position. She saw her father carry responsibility for employees, customers, decisions, finances, and problems, often without anyone else available to take those responsibilities from him.

That example also demonstrated the importance of hard work and resourcefulness. Those lessons remained relevant throughout McCormick’s military and corporate careers and became even more meaningful once she started building her own company.

Her experience as founder of Soar 2 Success International has given her a clearer understanding of how much of her business mindset was developed before she ever became an entrepreneur herself.

The lesson she carried forward was that entrepreneurship requires more than the willingness to start. It requires the courage to take responsibility for an idea, build it, sustain it, and create opportunities for others along the way.

Elizabeth McCormick

Expanding reach without losing the human connection

 

The next phase of McCormick’s journey is centered on expanding influence while preserving the personal connection that helped build her work.

Her plans include continuing as an experiential keynote speaker, developing additional books and intellectual property, and creating more interactive audience experiences. At the same time, she believes the growing accessibility of information through AI will make authentic human connection and shared experience increasingly valuable.

Soar 2 Success International is positioned for continued development across its three existing areas. Keynote speaking and thought leadership remain central, while speaker mentoring continues through the Cruise and The Velocity Society and publishing expands through its dedicated arm.

Because the business already operates globally, future growth is not primarily defined by geography. The emphasis is on reaching more audiences, working with more authors and speakers, and developing additional partnerships.

McCormick’s personal ambitions remain closely connected to that direction. She wants to continue writing, speaking, creating, and mentoring. Success does not represent a reason to coast. Instead, it brings a greater responsibility to continue creating value.

FLY, First Lead Yourself, remains the foundation beneath that ambition.

When the route changes, the values stay

 

The advice McCormick offers aspiring leaders begins with the same principle that has guided her own career: lead yourself before attempting to lead others.

A promotion does not automatically create leadership, and a title does not establish it. Leadership is reflected in how a person chooses to show up each day, especially when circumstances become difficult.

Confidence is often easiest to display when everything is going according to plan. Adversity, uncertainty, and disappointment reveal something deeper. They show whether a person remains accountable and whether actions continue to align with stated beliefs.

McCormick’s career has included enough unexpected changes to demonstrate that turbulence cannot always be controlled. The response to it, however, remains within an individual’s control.

Her guidance is to stay curious and coachable, find mentors who are willing to challenge growth, and remain open to adjusting the flight plan when circumstances demand it. What should not be abandoned in the process are the values and mission that give the journey its direction.

For McCormick, leadership is not ultimately defined by the number of people reporting to someone. Its measure is found in the example a person sets, particularly when circumstances make maintaining that example more difficult.

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